Sentra Gading Serpong was established as the Sentra Gading Serpong Commercial Center, officially inaugurated in September 2004, comprising the Automotive Center, Salsa Food City, and Pasar Modern Sinpasa, serving as the starting point for the development of an integrated area in the western part of Jakarta. Over time, the area has evolved into an integrated township covering approximately 800 hectares, designed to accommodate residential needs, lifestyle amenities, and urban business activities. Township development through Summarecon Serpong encompasses more than 50 residential and commercial clusters across approximately 320 hectares, featuring over 12,000 housing units, 6,000 apartment units, 1,800 residential plots, and around 2,000 shop-house units, supported by integrated facilities such as Summarecon Mall Serpong, hotels, a golf course, The Springs Club, as well as city-scale automotive and commercial zones.

Designed with a strong focus on quality of life, Sentra Gading Serpong is also complemented by educational and recreational parks, SQP Park and SQP Hub, along with comprehensive educational facilities ranging from playgroup and schools to higher education (Pradita University). Its commitment to quality and innovation is reflected in the numerous prestigious awards received by its developments, including Summarecon Mall Serpong, which was recognized at the FIABCI World Prix d’Excellence Awards in the retail category. In addition, Summarecon Serpong has earned various national recognitions such as the PropertyGuru Indonesia Property Awards, as well as international accolades from the FIABCI World Prix d’Excellence Awards, reaffirming its position as one of the leading townships with strong sustainable development values and high competitiveness.