Responding to the needs of millennial families, especially in the post-pandemic era, Summarecon Serpong which is a business unit of one of the property companies in Indonesia, PT Summarecon Agung Tbk, is back with the latest cluster named Carson on Saturday, October 23, 2021. Not only providing answers to the needs of post-pandemic home design but the sales of landed housing with a modern minimalist design were also held with an online platform as a concrete manifestation to support the government in the middle of a pandemic. Innovation of the Cluster Carson is certainly welcomed by consumers that want to immediately have a healthy dream house with complete facilities. Especially for type 9 which was 100% sold out in the first stage, at the same time the second stage was reopened with a total of 121 units being marketed. So far, Carson has received a good response, selling 75% of the total units and recording sales of more than 250 billion rupiahs.
As explained by Mrs. Magdalena Juliati, as the Executive Director of Summarecon Serpong, even though it is still in public activity restrictions (PPKM) , Summarecon Serpong is still productive by continuing to innovate to provide solutions to the needs of prospective consumers related to current property. The Cluster Carson is here to complement the previous 12 clusters in the strategic area of ??Scientia Garden, becoming a perfect solution for millennial families to fulfill their “Work Life Balance” needs. Because the Cluster Carson is designed completely with city-scale facilities, ranging from Club House with Swimming Pool and Children Playground to Pocket Garden which can be accessed one step away from the door of the house. In addition, additional privileges and benefits are given in the form of FREE Kitchen Set by IKEA, Living Room Cabinet, Bardi Smart Home System, Canopy, and Booking Fee Cashback up to tens of millions.