Summarecon Mall Bekasi (SMB) returns with its 11th annual culinary festival. This year, Pasar Senggol officially transforms into Hungry Playground, featuring a concept that seamlessly integrates a Food Festival, Entertainment, and a Lifestyle Experience into a single destination. Carrying the tagline “Play More, Eat More,” Hungry Playground takes place from August 14 to September 20, 2026, at the South Parking Area of Summarecon Mall Bekasi.

Hungry Playground brings together 110 culinary tenants from Jakarta, Bandung, and Bali, offering choices ranging from legendary heritage dishes and viral street food to trending snacks and popular F&B brands. Visitors' experiences are further enhanced by Frosty Carnival, a winter-themed play area featuring Ice Skating, a Snow Playground, and a Jumbo Ice Slide, alongside Jungle Kingdom by deHakims.

Beyond culinary delights and attractions, Hungry Playground presents dynamic live music performances from top national artists, including NPD & Aldi Taher (August 15, 2026), Mahalini (August 22, 2026), Maliq & D'Essentials (September 5, 2026), Juicy Luicy (September 12, 2026), and Dewa 19 Experience: Dul Jaelani Feat. Axl Ramanda & Moluccan Soul (September 19, 2026). A variety of community activities and interactive programs further enrich the festival throughout its run. Through this new concept, Summarecon Mall Bekasi delivers a festival that serves not only as a culinary destination, but also as a vibrant space to play, enjoy entertainment, and spend quality time with family and friends.